{"id":1226,"date":"2018-08-20T22:10:44","date_gmt":"2018-08-20T22:10:44","guid":{"rendered":"http:\/\/www.realworldconsulting.kiwi\/rwc\/?p=1226"},"modified":"2018-08-20T22:10:44","modified_gmt":"2018-08-20T22:10:44","slug":"pivotal-elements-of-a-brand-design","status":"publish","type":"post","link":"https:\/\/www.realworldconsulting.kiwi\/rwc\/rwc-blog\/pivotal-elements-of-a-brand-design\/","title":{"rendered":"Pivotal Elements of a Brand Design"},"content":{"rendered":"

Over the years I’ve worked with some highly competent and creative marketing agencies, including this one<\/a> – based in Parnel, Auckland. Its “A-Lister” clientele includes the following brands: Farrimond client brands<\/a><\/span><\/p>\n

I’ve been involved in brand design for around 20 years, and have contributed directly to the design and development (and sometimes redevelopment) of a good number of brands.<\/span><\/p>\n

Time after time I see simple mistakes made in brand design, and I’d like to try and help prevent these from happening.\u00a0I’d like to share what I’ve learned about effective brand (emblem\/ logo) design. The following are the properties\/ elements\/ qualities that I’ve come to learn matter most when designing a brand – irrespective of whether the brand is to apply to a business, a service or a product.\u00a0<\/span><\/p>\n

Most importantly, brands are created in the mind<\/span><\/strong>. Image and perception help drive value \u2013 without image and perception there is no value. Hence the term \u201cperceived value\u201d.<\/span><\/p>\n

An effective brand possesses these qualities:<\/span><\/p>\n