I thought I’d share with you what a recent reader of my first book thought about this book – the below feedback arrived with me today.<\/p>\n
I didn’t impose the book upon her to read – rather it was something that she wanted to do. All I do in life now is make “suggestions” as to what I think a commendable\/ worthwhile line of thought\/ course of action is, and let others make their own minds up as to what merit they see in my suggestions.\u00a0Here’s what this reader volunteered (published in the form of a testimonial with her consent)…<\/strong><\/p>\n \u201cI have completed your book! It was so incredibly easy to read and loved how it was to the point without any additional (potentially unnecessary) information that other books can often contain. It was helpful in the sense where it laid out the main foundations for how to start-up a business and was relevant to NZ.<\/p>\n There were so many points you made that I completely agreed with \u2013 particularly those that highlighted business directors\/managers failings \u2013 I wouldn\u2019t consider myself particularly experienced but I have observed a lot of these traits in the organisations that I have worked for \u2013 very frustrating too!<\/p>\n Really liked the section \u2018operational cogs vs evolutionary cogs\u2019 \u2013 great way of visualising this concept!\u201d<\/p>\n [Sheree Wereta, tertiary student at Eastern Institute of Technology during 2018]<\/p>\n This book is very much an “easy read”, devoid of jargon and “big words” that tend to cloud meaning. Putting self-interest aside, I highly recommend it to just-starting-out or fully-fledged business people who are scratching their heads trying to find either a new path or improved path to move their business along.<\/p>\n The material within comes from 25 years of hands-on experience in senior commercial roles within companies that range in scale from less than $1m annual revenue to around $500m annual revenue; and creates a clear understanding of what critical success factors businesses need to concentrate their resources on if they’re serious about remaining viable – and growing. I refer to this book quite often during lectures at the Eastern Institute of Technology, to develop the knowledge base and skill set of commerce students from a real world perspective.<\/p>\n